Cases

Case Studies

Case Studies

Versari sells globally for an international client base that includes companies at many different stages of development. Our solution is equally varied – from being your complete sales function to filling particular gaps in your existing commercial operation. The case studies below illustrate some – but not all – of the breadth and depth of the Versari solution. Contact us to learn more.

You Have Product – You Need Markets
  • Issue:Our client had developed a unique solution to a global problem. They had raised investment but, as far as building a sales team was concerned, just didn’t know where to start. Sales began and ended with the CEO: far from ideal.
  • Action:Versari started with our ‘commercial audit’ – unlocking the key messages that will get to a closed sale as quickly as possible. We then took that message to market to scale and constantly iterated in real time to generate sales pipeline, momentum and monetisation. All in partnership with the CEO but liberating them to run their business.
  • Verdict:Over 200 contacted pipeline early-stage leads reached out to and multiple pipeline opportunities qualified within the first 90 days of engagement.
You Have Customers – You Need Scale
  • Issue: Our client had some great flagship customers; but they struggled with scaling and had spent a lot of time and money trying to build their own sales team. Nothing seemed to work.
  • Action: The initial Versari focus was on monetising the existing pipeline ‘asset’. In parallel, we started close collaboration with the client marketing team to generate new opportunities. We also introduced some core sales management disciplines: monthly milestone reporting, meeting, accountability & direction.
  • Verdict: ‘Versari gives me better results than my own team – and costs me less.’
You Have Some Scale – You Want More
  • Issue:Our client was an established business with its own sales function. It was time to take it to the next level with a key focus being new international markets. However, new leads were not getting progressed.
  • Action:Versari assessed the client’s commercial structures and slot into the gaps in the existing operation. We added sales capacity & firepower by qualifying new leads to a place where the client’s team was best deployed: handing over some deals & closing others; working in sync with the client’s own resources.
  • Verdict:Through our engagement with the client more deals are being closed and Versari is now also supporting the regional sales directors directly with their market development and sales.
You Have Product – You Need Markets
  • Issue:Our client had developed a unique solution to a global problem. They had raised investment but, as far as building a sales team was concerned, just didn’t know where to start. Sales began and ended with the CEO: far from ideal.
  • Action:Versari started with our ‘commercial audit’ – unlocking the key messages that will get to a closed sale as quickly as possible. We then took that message to market to scale and constantly iterated in real time to generate sales pipeline, momentum and monetisation. All in partnership with the CEO but liberating them to run their business.
  • Verdict:Over 200 contacted pipeline early-stage leads reached out to and multiple pipeline opportunities qualified within the first 90 days of engagement.
You Have Customers – You Need Scale
  • Issue: Our client had some great flagship customers; but they struggled with scaling and had spent a lot of time and money trying to build their own sales team. Nothing seemed to work.
  • Action: The initial Versari focus was on monetising the existing pipeline ‘asset’. In parallel, we started close collaboration with the client marketing team to generate new opportunities. We also introduced some core sales management disciplines: monthly milestone reporting, meeting, accountability & direction.
  • Verdict: ‘Versari gives me better results than my own team – and costs me less.’
You Have Some Scale – You Want More
  • Issue:Our client was an established business with its own sales function. It was time to take it to the next level with a key focus being new international markets. However, new leads were not getting progressed.
  • Action:Versari assessed the client’s commercial structures and slot into the gaps in the existing operation. We added sales capacity & firepower by qualifying new leads to a place where the client’s team was best deployed: handing over some deals & closing others; working in sync with the client’s own resources.
  • Verdict:Through our engagement with the client more deals are being closed and Versari is now also supporting the regional sales directors directly with their market development and sales.